Did you know that more than 3.5 billion searches per day are made on Google? Well, it certainly has become a go-to option for people if they want to look for information.
You should know that Google is much more than just a search engine, especially for all the entrepreneurs out there.
How is Google helping businesses thrive?
Since its inception, Google has been helping entrepreneurs to expand their businesses. This includes expanding their customer base by breaking the geographical barriers.
That's the reason why Google ranks at the top when it comes to listing marketing strategies.
But the only way to maximize your results via Google is to use it strategically. For this, you would need to get hold of certain marketing tools offered by the search engine.
That's why here we have enlisted some marketing tools. Getting hold of them can help your venture take full advantage of everything the search engine has to offer.
Follow along to learn more about those marketing tools and how to use them the right way for your venture's growth.
- Google my Business
Digital marketers confirm the fact that using Google My Business is not optional anymore. It is basically the lifeblood for every business that wants to maintain its online presence.
The best part of this marketing tool is that it helps your potential customers look for updated information about your venture.
From your working hours and location to website and contact information, the tool can single-handedly improve your venture's online presence.
Not to mention, GMB can help with your SEO ranking as well.
The only thing you need to do is get your venture listed and update your information. And also, write an impressive description of your business, and you'll be good to go.
- Google AdWords
Unlike traditional marketing, online advertising allows you to display your ads to your target audience and people who are actually interested in your products and services.
Not only this, but it also allows you to keep track of whether they have clicked your ads. The best part is that online advertising allows you to reach out to your target audience with multiple devices such as smartphones, laptops, and tablets.
All in all, Google ads allow you to leverage online advertising and help you connect with the right people.
For this, you would need to use keywords or phrases that are relevant to your products. It is suggested to use the ones that are more likely to be searched by your potential customers.
You should know that the cost of your online ads depends on the competitiveness of the chosen keywords. With the help of google pay per click ads, you will have to pay only when your visitors actually click on your venture's ad.
Digital marketing experts recommend testing different keyword variations while planning your PPC strategy. It would make it easier to figure out keywords that can achieve quality traffic. This, in turn, will help you streamline your organic SEO techniques.
PS: You can also use a Google AdWords Keyword Planner to plan your online advertisement campaigns. The tools will give you some ideas and suggestions and help you get on with your organic keyword research seamlessly. All you have to do is set up your account and start planning your keywords.
- Google Suite:
Thanks to advancements in marketing strategies, it is easier for entrepreneurs to reach out to their target audience and connect with them at a personal level. Unlike traditional marketing, inbound marketing allows you to meet your objectives quickly and much more efficiently.
And that's where Google Suite comes in handy. The tool is practically one of the best ways to digitize your venture.
In simple terms, G Suite is a collection of various other collaboration tools such as Docs, Sheets, Forms, Calendar, and Slides.
These collective programs further allow you to go for real-time collaboration, track revision history, and enjoy various other perks. All you need to do is learn how to use them the right way.
For instance, you can use Forms to draft a survey for your target audience. This online survey can help you reach out to maximum people without burning a hole in your pocket. In fact, you can also use such surveys to learn where your business stands and what your customers are expecting out of you.
Many entrepreneurs prefer going for such marketing strategies during their product validation process. This way, they are able to launch the products that are actually in demand with the audience. Hence, skyrocketing their sales.
- Google alerts
Many digital marketing experts have found Google Alerts one of the best tools to help them get through with their marketing campaigns.
This is because the tool helps in monitoring and scaling the web for specific keywords. Once you are done setting up your account, the search engine will start notifying you via emails. These emails contain information about whenever someone mentions anything about your venture, products, or even your competition.
The PR tool is considered a great way to keep up with your venture's online reputation. This is mostly done by reacting to the online mentions of your brand instantly.
- Google Voice
Today, almost everyone uses their smartphones for surfing anything on the search engine. Thus, it is only worth it to use the web to manage all your phone conversations.
And that's exactly where Google Voice can help you with. The tool can make it really easy for you to manage multiple phone lines and create personalized voicemail messages. The overall management also depends on who is calling.
The best part of the tool is that it allows you to measure the usefulness of a certain phone number that is there on your website.
To sum it all up,
Google and its marketing tools can definitely be considered a boon for every venture out there. The search engine plays an important role in the growth and development of the business.
So, incorporate these Google marketing tools in your business plan and start reaping the benefits they bring along.
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