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Filipe is a high-performance entrepreneur, technical advisor, coach, inspirational speaker and founder of Br24.
His expertise is transforming companies into successful businesses through technology and education. After holding executive positions in large companies in Brazil, Filipe found his entrepreneurship to be his passion and his purpose, and then he wanted to help other entrepreneurs do the same. So he dropped the positions and proposals for a career and decided to start the Br24. Filipe has brought to Latin America a Russian platform that has all the essential tools for a company that wants to have a productivity gain, collaboration improvement, and better team management.
Q: Why did you choose your present industry at this time?
I'm sure any business that does not have technology as one of business model pillars is at risk of dying in the next few years. Therefore, I decided to invest in technology and education helping entrepreneurs to have the knowledge and tools necessary to generate impact in the world through their companies.
The worst moment of my career was to see years of investing in a high-paid corporate career.
~ Filipe Bento
Q: What is the best/worst moment you can remember in your career?
The worst moment of my career was to see years of investing in a high-paid corporate career and managing big teams no longer satisfying me and I was lost and unhappy. It was there that I decided that I need to have my own company and be able to direct it to grow with my own vision for the future. Despite being the worst moment of my career, it was the important point that led me to take action! My best career moment happened now in April / 2019 when I was invited to lecture at the Moscow Innovation Center telling 1,200 entrepreneurs how successful their company in Latin America was in a short period of time.
Q: Who is your role model or hero?
I am inspired by many entrepreneurs from around the world, such as Steve Jobs, Bill Gates, Reid Hoffman among others, but I can highlight Flávio Augusto, Brazilian, owner of Wiseup (network of English schools in Brazil) and partner of Orlando City soccer team) that started from scratch and conquered an empire. I like the humble and direct way he communicates and leads people.
Q: What is your favorite book?
Exponential Organizations of Salim Ismail, Michael S. Malone, Yuri van Geest. This book tells how present and future companies can leverage external levers to grow faster than all competitors. It's an innovative way of thinking about business models. This is how future entrepreneurs need to think about how to build their businesses.
Q: Do you use any specific method or system to run daily operations of your business?
Yes, we use OKR (Objectives and Key Results) as a management model for business goals and objectives, and we apply process management to all business areas of the company. We do this with the help of our Bitrix24 tool. In addition to automating processes and helping teams integrate different departments, they help our managers with important data and performance metrics.
Q: Looking back - if you could advise a younger version of yourself to do something different - what would it be?
No doubt I would start my business sooner and I would not waste time on formal education, as I believe there is a big gap between the capabilities of the future and today's universities. I'm sure an on-demand education where people search for their important learning points in books, courses, events, networking, allied to an entrepreneurial practice early on help to form a successful entrepreneur.
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