Jonique Lynch is a dynamic entrepreneur and the visionary founder and CEO of Yummy Care Company, a pioneering women’s wellness and feminine hygiene brand. With over five years of diverse entrepreneurial experience, Jonique built a successful software distribution business and pivoted to spearheading Yummy Care, a brand dedicated to reshaping the conversation around feminine health.

Jonique's commitment to purpose-driven business is evident in her approach to Yummy Care. Unlike traditional brands that merely push products, Jonique's vision is rooted in education and empowerment. Her brand addresses a crucial gap in the market by offering not just products, but essential information about feminine hygiene and health. In an era where awareness about women’s health is more important than ever, Yummy Care stands out by providing valuable insights into preventive care and the importance of informed choices.

Her appearances on the OWN network and her podcast, Let's Thrive With Jonique Lynch, highlight her business influence and her ability to connect with a wide audience.  

A former consultant with Deloitte and Booz Allen Hamilton, Jonique holds a master’s degree from the George Washington University and an undergraduate degree from North Carolina A&T State University. Her educational and consulting background, combined with her entrepreneurial spirit, positions her as a leading voice in the wellness industry, dedicated to transforming the landscape of feminine hygiene with integrity and knowledge.

Jonique Lynch is not just an entrepreneur; she is a trailblazer committed to making women’s health a priority and ensuring that every woman has access to the information she needs to make empowered choices.

What inspired you to found Yummy Care, and what were the main challenges you faced?

I founded Yummy Care because I saw a glaring gap in how women approach intimate health and wellness. Period poverty, social stigmas, and misinformation have created a culture where many women feel embarrassed or unsure about caring for their intimate areas. I wanted to build a brand that not only provides effective products but also educates and empowers women to embrace their bodies with confidence and pride.

One of the main challenges was addressing the stigma around discussing intimate health openly. Terms like "vulva" can still make people uncomfortable, but breaking that barrier is crucial for progress. Another hurdle was ensuring the products were accessible while maintaining the highest quality. We wanted to develop all-natural, specialized solutions that could truly make a difference in women’s daily routines.

Did you start the venture alone?  

While the idea for Yummy Care came from my personal experiences and observations, I’ve been fortunate to have support along the way. From the team that helped develop our product formulations to the partnerships we’ve built for educational initiatives, Yummy Care has been a collective effort. However, as the founder, I’ve been deeply involved in every aspect—from crafting the vision to overseeing product development and advocacy efforts.

What's your business model, and how have you grown your revenue?  

Our business model is built on a direct-to-consumer approach, with a focus on e-commerce as our primary channel. We provide a range of all-natural, specialized products like flushable wipes, washes, and sprays, all designed to support women in creating a healthy intimate care routine.

Revenue growth has come from a mix of strategic marketing, education, and customer loyalty. We emphasize transparency and education, fostering trust with our audience. Our social impact initiatives, like advocacy for feminine health awareness, also set us apart and build a strong brand connection. As we continue to grow, partnerships and programming will play a key role in expanding our reach and impact.