After over a decade in the corporate world creating strategy and marketing campaigns for some of the world's top brands, Kate endeavored to start her own company with one pursuit in mind - excellence above all else. She then began her entrepreneurial career founding Omnifique, now leading a team of the best and brightest minds worldwide.
Q: What's your background, and what are you working on?
I left my job in 2015 after over a decade in Marketing and Advertising at gigantic and tiny firms in NYC and Colorado. I’m currently leading Omnifique as its Founder and CEO. We focus on managing wheels down to wheels up for destination travel providing over the top, elevated 5-Star *everything*.
Q: What motivated you to get started with Omnifique?
When I left my job in 2015, I took some time off to be strategic about my next move. I wanted to make sure I didn't lose all the knowledge I had from my marketing background. After learning about Airbnb and Vrbo, I decided to rent my downtown Boulder bungalow, applying my marketing knowledge and skills to every aspect of the experience - and my listing took off!
Q: How have you attracted customers and grown your company?
We go above and beyond for our guests without charging them extra and without them noticing. We're always available, yet completely invisible. As mentioned above, this can mean finding the exact model of a rowing machine and shipping it overnight or covering all of the emergency lights from the smoke detectors in a 10,000 sq ft vaulted ceiling property, so they don't bother our guests.
At the end of the day, we’re always two steps ahead of our client’s needs and requirements to create a seamless, time-saving travel experience where no detail is overlooked.
Q: What are your goals for the future?
My personal goal for Omnifique is that our brand becomes synonymous with excellence. This will allow us to reach more people worldwide, offer more opportunities, and share our expertise.
Q: What are the biggest challenges you've faced and obstacles you've overcome?
There have been SOOOO many challenges along the way! I'll list a few just for fun, but I've faced every challenge, large or small, with the same approach – I GOT THIS.
-Creating blackout blinds in an entire 10,000 sq ft house in a day for a guest.
-Being summoned to court by the City because they thought we were breaking the STR rules (which we weren't, and I won!)
-Having a client call another senior manager and me "girls."
-Generally, for the first few years (and even today a bit), having my family and friends doubt this decision. Telling me to get a "real job" without understanding what I am creating and how hard I am working to do it.
-Sleepless nights. Many sleepless nights.
My biggest takeaway is to always have Unwavering Faith that if I give Extraordinary Effort (Hal Elrod – Miracle Equation), I will accomplish my dreams.
Q: What's your advice for female founders who are just starting out?
I believe it all comes back to the individual leaders. Whether you're running a local pizza shop, head of a Fortune 50 company, or any fill in the blank leadership role - for better or worse - you are carrying the success (or failure) of your business. And it's all up to you.
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