Dr. La'Tesha , a proud Roselle, NJ native, has been a formidable voice in the human services field for over two decades. Dr. La'Tesha is a licensed psychotherapist, professor, author, grant writer, corporate trainer and social justice activist. Dr. La'Tesha is the founder and CEO of Great Joy Counseling and Consulting Services, a prominent NJ mental health agency. Dr. La'Tesha is the CEO of Great Joy Community Development Corporation, a 501c3 organization with a mission to promote great joy, health and quality of life for disenfranchised people globally. Dr. La'Tesha is also cofounder of Real MELANIN Monroe, a vegan, cruelty free skincare line she founded with her daughter during the pandemic. Dr. La'Tesha has provided notable training and consultating services to hundreds of for profit and nonprofit agencies both nationally and internationally. Dr. La'Tesha is a National Board of Trustees Member for the National Association of Social Worker's(NASW); The Program and Education Committee Chair for the NJ Association of Black Social Worker's and holds Boards of Trustees positions for Black Girl Health Foundation and YWCA of Union County. Dr. La'Tesha has earned a Bachelor's degree in Social Work, a Master's degree in Public Administration, a Master's degree in Social Work a Ph.D in Christian Counseling Psychology and a DSW.

Q: What inspired you to found {business} and what were the main challenges you faced?

A: Founding my business in mental health and wellness was deeply personal. Growing up, I faced both childhood abuse and homelessness, which, without a doubt, shaped who I am and how I view the world. From an early age, I knew I wanted to help others find healing, resilience, and peace within themselves. My journey toward building {business} was inspired by a desire to help others become whole, knowing firsthand the impact that trauma and hardship can have on one's life.

A significant challenge I've encountered in this field has been the stigma around mental health in communities of color. There are still lingering cultural perceptions that mental health struggles are a private matter or a weakness, and as a Black woman, I feel a strong responsibility to break down these stigmas. Additionally, the mental health field has long been dominated by white individuals and men, which can make it difficult for many people of color to see themselves represented in wellness. Creating a space where people of color feel understood and genuinely supported has been a central focus of my work.

Q: Did you start the venture alone?

A: I initially launched the business independently, driven by a clear mission and passion. But as the practice grew, I saw the need to bring on like-minded professionals who share my values and commitment to mental health. Over time, I expanded into a group practice, bringing together a diverse team of practitioners offering various specialties. This diversity is essential because it allows us to meet clients wherever they are on their journey and offer tailored support.

Q: What's your business model, and how have you grown your revenue?

A: Our business model centers on accessibility, community engagement, and holistic care. We aim to create a safe, inclusive environment for all clients while offering a broad range of services that speak to different aspects of wellness, from therapy to workshops and outreach.

Revenue growth has come from expanding into a group practice across several states, which has allowed us to serve more clients and create a wider impact. Through strategic partnerships, a committed team, and a mission-driven approach, we've been able to grow while staying true to our original vision. The name La'Tesha means "Great Joy," and my goal has always been to bring that joy and healing to others through my work, building a supportive, sustainable community for mental health and wellness.