India Sage Williams, the owner of India Sage Media Agency (ISMA), a leading brand development agency, is dedicated to transforming businesses worldwide through strategic planning, campaign, and brand development. With a background in creating compelling narratives and driving impactful brand and media communication strategies, India has established successful partnerships and collaborations with esteemed companies such as Amazon and hospitality giants Westin and Grand Hyatt and many more. Dedicated to her vision of transforming businesses on a global scale through strategic planning, campaign, and brand development, India's focus at ISMA remains on helping CEOs overcome setbacks and burnout through clear strategies, quarterly planning and hands-on marketing, sales and UI/UX design team support. The agency takes pride in building brands grounded in data, strategy, and creativity. In addition to her role at ISMA, India is a 2x author, a mental health and well-being advocate, and a devoted mom of one. Before transitioning back into her full-time role as the founder of India Sage Media Agency, India served as the brand manager for Currie Hair, Skin, and Nails, where she worked across teams to redefine the brand's identity, orchestrated successful marketing campaigns, and elevated its presence in the beauty and wellness industry through strategic collaborations, resulting in increased sales and exposure to new audiences. ISMA, under India's guidance, specializes in creating and executing strategic communication plans that align with a client's objectives. From defining brand identities to generating engaging integrated campaigns, ISMA ensures that businesses connect with their audiences effectively. ISMA plays a pivotal role in shaping brand narratives, encouraging customer engagement, and establishing a lasting impact. India is grateful for the opportunity to work with and lead the next generation of power player brands forward‍

Q: What inspired you to found ISMA and what were the main challenges you faced?

India Sage Media Agency (ISMA) was born out of my passion for mass communications and the transformative power of strategic branding and storytelling. Having been a partner at a creative design agency and closely working with a talented UI/UX web developer, I saw the struggles of small businesses in their brand and business-building journeys. Many found it hard to find comprehensive solutions that aligned with their vision and goals. This experience led me to create ISMA—a unique, centralized hub offering everything businesses need to succeed in their branding efforts.

The journey presented its challenges. Significant hurdles were establishing a solid client base and refining services to meet diverse needs in a competitive market. However, each challenge ignited innovation and refinement. I continued to return to the drawing table to develop effective ways to strengthen our commitment to delivering exceptional results.

Q: Did you start the venture alone?

Yes, ISMA started as a solo venture driven by a vision to empower businesses through holistic brand development and management solutions. However, it quickly evolved into a collaborative effort. Working closely with a talented team and a network of expert service providers, we've created an environment where creativity and client satisfaction drive every project.

Q: What's your business model, and how have you grown your revenue?

ISMA operates as a flexible and responsive hub, leveraging a curated network of specialized partners to deliver tailored solutions efficiently. In addition to our core services in brand strategy development, creative design, and digital marketing, we have expanded our service offerings to include comprehensive digital campaign strategies and immersive nationwide workshops. These workshops serve as a bridge between brands and their audiences, offering practical insights, resources, and skills for brand development.

Our strategic focus on offline marketing initiatives, including in-person workshops and targeted campaigns, has significantly enhanced our visibility and client engagement. For example, we are excited to host our upcoming seminar in Atlanta, GA on August 17th. Featuring keynote speaker Antonio Depina from Forbes 30 under 30 Africa and Black Enterprise 40 under 40 honoree, this event will feature top business executives leading discussions and classes on developing signature brand and marketing strategies. This initiative enriches our service portfolio and strengthens our connection with clients seeking transformative brand solutions.

Our revenue growth is a result of our relentless commitment to exceeding client expectations and delivering measurable outcomes. By enhancing our service offerings and expanding our client base through strategic initiatives, we've achieved consistent revenue growth year-over-year. This growth underscores our dedication to innovation and client success, solidifying ISMA's reputation as a rising leader in brand development.