Zoe graduated from the University of London with a degree in Psychology and has since built a career in the recruitment industry almost 20 years strong. Before joining the business as Chief Operations Officer in 2016, Zoe served as a Director at Hays plc’s flagship office in London.

As the President of Frank Recruitment Group, Zoe oversees our ongoing business and sales operations, employee training, and hiring initiatives. She has played a vital role in building Frank Recruitment Group into the global, award-winning niche IT recruitment firm that it is today.

Under Zoe’s leadership, Frank Recruitment Group has consistently achieved substantial year-on-year growth as well as won many industry-based awards.

‍Q: What would you like to see your team accomplish in 2020?

Because of the vivacity of our teams, we’ve managed to proliferate massively over the last five years. We’re now dominating an array of niche markets, expanding into a wide range of geographical areas, and becoming the go-to recruitment company for a multitude of growing tech industries.

I have high hopes that the entrepreneurial spirit of the company will allow us to do great things over the next year.

As well as continuing to enter new markets and expand as a company, I would like our teams to focus on diversifying the tech market and take a great incentive to source talent from under-represented pools of tech professionals.

Regardless of the specifics of the accomplishments, I have high expectations that our team will enter the next decade with the same sense of initiative, tenacity, and pride in work.

Q: Who is your role model or hero?

I think one of my role models and a great example of a modern-day hero is Katie Piper. It takes unbelievable strength to turn a tragic life incident into a campaign to help those who have suffered the same horrendous fate.  

Her ongoing philanthropy is an inspiration to many people. Still, for me, it is her ability to sacrifice the security of her deepest vulnerabilities so that a stranger may find strength in her story. I think that’s an incredibly courageous thing to do, especially for a woman. For many women, we are told to succeed in life; we must be ruthless and not show signs of weakness.  

Yet here is a woman that has made a great life and career by taking her biggest weakness and turning it into her greatest strength.

For me, there is nothing more influential.‍

Q: What is your favourite book?‍

My favorite book is The Alchemist, a classic story that demonstrates life is not about the destination, but the journey. It’s a book that teaches you to dream, to be determined, and, most importantly, how to find your true self.  

The book taught me that life is filled with setbacks, but it always has a way of giving you exactly what you need when you need it, in order to be happy.

Q: Do you use any specific method or system to run daily operations?‍

I try to limit my time on menial tasks so I can prioritize the day with more meaningful jobs, like nurturing client relationships, meetings with my colleagues, or teaching an employee a valuable skill. Yet sometimes this may feel nigh on impossible to do — this is where technology comes in.

As a tech recruitment company, we're, of course, a massive advocate for technology. Despite our partial opinion, technology does allow all businesses, from start-ups to enterprise outfits, to achieve great things.

Take for example a CRM platform. It is the beating heart of any customer-focused organization. It allows a business to become more efficient by improving company communication, automate everyday tasks, and, ultimately, streamline the entire organization's productivity.

Utilizing technology in your business can help you achieve a lot in a workday. But most importantly, it can help minimize the use of your precious time to work on tasks you don't want to do and more time focusing on the valuable jobs that need more of your attention.

Q: Why did you choose your present industry at this time?

I think a lot of people believe that because recruitment is a very sales-driven industry, people who choose to work within the ecosystem do it because they love the thrill of a deal. Don’t get me wrong, it is a great feeling and a significant incentive, particularly when you’re a junior recruiter, but for me, it was much more than that.

I was always a very career-driven person, my job is a big part of who I am, and I love it. So for me, there is nothing more rewarding than helping others feel the same way about their job.

Even after nearly 20 years in the industry, there is nothing as satisfying as seeing a candidate land their dream job and knowing that you or a member of your team have been part of that process – it is that element that makes the job that little bit more special.‍

Q: What is the best/worst moment you can remember in your career?

I think one of the most significant moments in my career is probably moving from Hays Recruitment to Frank Recruitment Group.

I was saddened to leave Hays as it was a big part of my life for over 15 years. It was the company that launched my career, developed me as a person, and gave me numerous opportunities to climb the ladder.

Although it was difficult to leave Hays, I felt I’d given the company everything I had, and it was time to work on something new. When I was offered the opportunity to move to Frank Recruitment Group, I instantly knew it was time for the next chapter of my life.

I've been at Frank Recruitment for nearly four years, and it's been great watching the company thrive. It feels like every other month, we're celebrating a grand accomplishment; whether that is a new office opening, launching a new brand, or winning a prestigious award for our hard work. It's thrilling to know that I'm not just a part of this company's journey, but I am actually one of the people leading it to greatness.

It's an absolute honor working for Frank Recruitment Group, and every day I'm reminded that moving was one of the best decisions I have ever made.

Q: Looking back - if you could advise a younger version of yourself to do something different - what would it be?

I have achieved great things, and looking back, I'm incredibly proud of my accomplishments, yet at the time, it was difficult not to punish myself when something went wrong.

To anyone who is just starting in their career, I advise you to take care of yourself.

Take it from me, making it to the end goal is a lot sweeter if you can look back and say I was kind to myself, and I took the time to enjoy every step of the journey.

Zoe Morris’ LinkedIn
Frank Recruitment Twitter: @FrankRecGroup